After the Diagnosis Comes the Build
Every consultation ends with a plan.
Some founders take that roadmap and hand it to their in-house team. Others message me three weeks later saying, “Our designer just moved to Thailand — can you just build it?”
This page is for those people.
No gimmicks. No package deals. Just practical build work based on clear priorities.
It's not rocket science, it's brain science and bit of graft.
Nothing changes until the right assets exist
Most businesses stall here. They hand it to a freelancer who disappears or they feed ChatGPT a prompt and hope it magically produces a sales narrative. It doesn’t.
My goal is simple:
Build the positioning, pages, content, scripts or systems your growth engine actually needs — while you stay focused on running the company.
How It Works
Diagnose
I map your sales and marketing engine, pinpointing where leads, clarity or conversions are being lost, and sketch fresh systems where required.
Plan
You get a clear set of priorities — what to fix, build or remove — so there’s no guessing or wasted spend.
Build (Done For You)
If you want it executed, I take ownership of the build — pages, content, funnels, scripts — and bring in trusted specialists only when required. No templates. No patchwork.
Flexible by design
This is not a package, program or magic formula.
Once we know what needs fixing, we only build what matters — nothing more, nothing less.
Some founders just need a handful of critical assets. Others ask me to stay on and continue building momentum. In those cases, retainers are available, but only when ongoing work clearly adds momentum and aligned ROI.
Typical Build Areas (Based on the Diagnosis)
Content & Media Assets
Explainer videos, educational clips, branded content, and authority pieces — built to attract or convert, not “fill a content calendar.”
Website & Funnel Fixes
Landing clarity, messaging repairs, and conversion flow improvements — fixing drop-off points and missed opportunities.
Scripts & Follow-Up Materials
Email nurture sequences, outreach scripts, landing copy — tools that keep prospects moving instead of stalling.
Specialist Support
If a project requires specialist execution (design, dev, etc.), I bring in trusted experts — but I remain responsible for strategy, direction and final quality.
What it Costs
Every engagement starts with a Diagnostic. That’s where we map the real issues, set priorities and confirm what should — or shouldn’t — be built.
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Free 30-minute discovery call to confirm fit.
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Full review of your sales and marketing engine
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A prioritised action plan you can execute with or without me
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Typical cost: £1995–£2,495 (depending on depth and complexity)
You own the plan. Zero obligation to continue.
Build & Implementation (Done For You)
If you’d like the plan executed, costs are based on scope — not packages or fluff.
- Quick Fixes
Targeted improvements (e.g. landing page clarity, messaging clean-up)
Typically a few hundred pounds
- One-off Projects
Website builds, core content assets, funnel repairs
Low thousands
- Larger Builds
Full customer journeys, content or SEO systems, multi-channel execution
Can reach five figures
- Ongoing Support (Optional)
For businesses that want continued build, momentum or support – retainers are available when aligned.
Matt is one of the few people I’ve met that I actually trust about online business, and he’s succeeded at every role he’s had in life as well. As for SEO, he’s learned a ton from me about SEO and content. In a world full of “gurus” and one-click idiots, Matt is actually sane and knows how to get SEO results with AI.
Frequently Asked Questions
What exactly is included in ‘Done For You’?
It depends on the Diagnostic. Done For You simply means I take responsibility for building the fixes — whether that’s content, pages, scripts or core assets — instead of handing you a report and disappearing.
How does the process work?
Diagnostic → Plan → Build.
We find the issues, set priorities, and if you want execution, I build the assets or bring trusted collaborators under my direction.
Can I choose only certain parts (e.g. just video or messaging)?
Yes. You can build one component or the entire stack. There’s no preset package — everything is based on what your Diagnostic identifies.
How long will it take to see results?
It depends on what needs fixing and how quickly changes go live. This isn’t a growth hack (unless it actually is) — it’s structural work so your engine can actually perform.
What if my budget is small?
The Diagnostic alone gives you a roadmap you can implement in-house or in stages. You control pace and investment.
How do I get started?
Message me on LinkedIn. If there’s a fit, we’ll confirm your Diagnostic and begin there.